I design the process, not just the result.

I have been working since 2010, designing since 2011, and doing UX since my studies. One thing runs through all of it. Where work repeats itself, I build the process for it and check before anything goes out. More than ten years ago I built a report that came out of an input form at the push of a button. Long before AI. In between, I enjoy accompanying a product from concept through research to implementation.

Built unasked

In 2024, at a digital agency in Munich, I built the websites for two Volkswagen Commercial Vehicles models, the ID. Buzz and the California. The manufacturer had documented its components but had not set them up as Figma components. I saw the gap. Piece by piece, I built an internal library in Figma. The colleagues who were also building Volkswagen pages were grateful. They could have come up with that themselves, they said, it was so obvious.

That same year, on my own initiative, I built a design system from design tokens, because the agency's white-label system we used to build client projects was cumbersome and spread across several files. The new system switches to another brand with a few clicks and carries light and dark mode. When I presented it, everyone was baffled at first, and how it worked technically was not immediately clear. So I showed with a demo what it does. Afterwards the agency's leads talked to me one on one to understand it in detail. The demo library I had built for it, I left with them as a parting gift. Whether the system is in use today, I don't know.

End-to-end product design

Research, concept, prototype, handover to development, support through to launch.

04/2022 to 05/2023 GoTiger, Berlin

GoTiger App

Rapid delivery service for Asian groceries

GoTiger delivered Asian groceries in Berlin, and I designed the app for it. One problem lay outside the app: Asian supermarkets are often chaotic, and without prior knowledge you don't know what you can even buy there. So every product detail page explained the product, and recipes put the ingredients straight into the basket, by portion size and by what the warehouse had in stock. Sometimes you already had an ingredient and didn't need to order it. On top came a swipe game for finding the right recipe. All of it went live.

Approach: I started with a survey of the target group; later, user tests in interviews were added. It wasn't highly scientific. But it was enough to see what needed improving. When a colleague left, I took over her tasks as well and from then on briefed the external development team.

Research User tests Prototype Developer briefing

View prototype Figma Project as PDF 2.0 MB

10/2024 to 03/2025 Bachelor's thesis

Filo

Filo, my bachelor's thesis, came out of everyday work. You look for a message about a project: did it come by email or via Slack? And the file that goes with it is on the drive or in some chat. I wanted an interface that brings both together in one place. What surprised me was how many people feel the same and how much time is wasted searching, especially when things get hectic.

Result: I built the interface as a clickable Figma prototype that simulates its states through 271 variables without a backend; I evaluated it with 23 participants in moderated online sessions. Even participants with little technical experience could handle it. That pleased me. The control panel that runs production in my current role follows a similar idea.

User Research Usability tests Figma variables

Read the thesis PDF, 74 pages, German

Design systems

I build design systems, from Figma components to design tokens across several layers.

Accessibility is a condition for release, not rework.

Since 12/2025 At the agency

A building-block library for automated pages

In my current role, layout templates I had set up by hand have become 26 building blocks for automated pages. Checks run before every release.

Building blocks Accessibility Checks

Also

colibre, summer semester 2022, a study project in brand design: brand, design system and interactive prototype of an outdoor app. As the most experienced in a team of three, I divided the tasks by skill and built the prototype myself.

View prototype Figma

AI-supported systems

Recurring work gets a process from me: rules, templates, checks. I used to brief developers, now I brief models. The same skill.

The reason for these rules is an old one. I have seen projects signed off by taste, first internally and then by the client, many rounds both times, and in the end the result was not good. A lot of it was even wrong in design terms, because it was judged by taste instead of by professional criteria. So I set criteria by which work is judged, to end the endless back and forth: my own rules for text and design, and a checklist.

Since 12/2025 At the agency

A process for entire advertising campaigns

On these rules now sits a process, set up with Claude Code, that produces entire advertising campaigns. Production runs through the control panel, with separate approvals for text and page and with an emergency stop.

Result: This is how a complete three-page funnel, text included, comes together in about 50 minutes, depending on the amount of corrections. The mobile version comes with it.

Not shown: The rights belong to my employer, so I can't show the process.

Claude Code Rules Approval logic

What I'm looking for

What I'm looking for is an environment with knowledgeable people, where work is done thoroughly and not just quickly and superficially. I like having the whole process in view, and doing that with a team. When I have freedom, can decide for myself and have the resources I need, the work usually turns out well; I gladly take advice. In study projects I have led teams. Leadership is something I want to learn properly. And more about AI.